Q1 2021 Consumer Finance App Trends in Brazil: Android Platform Insights

As the first quarter of 2021 has wrapped up, Sensor Tower has compiled data that offers valuable insights into the performance of the top Consumer Finance applications on the Android platform in Brazil. Our analysis focuses on key trends in downloads, revenue, and weekly active users for these leading apps.

Wallet: Budget Expense Tracker saw a notable increase in downloads, jumping from 595K at the end of December 2020 to over 2M by the end of March 2021. The app's revenue followed an oscillating pattern, with a peak of $354 in mid-January and a low of $156 in mid-March, before rising again to $280. Weekly active users showed a consistent upward trend, starting at 4.2M and reaching 7.5M by the quarter's end.

Fast Budget - Expense Manager also experienced fluctuations in downloads, with a high of 1.9M in early January and two weeks with zero downloads in February. However, the app's revenue remained relatively stable, ranging from $93 to $203 throughout the quarter. Weekly active users declined from 3.6M to 2.2M.

Splitwise maintained a steady revenue stream, with minor variations from $74 to $103. The app's downloads showed a downward trend, starting at 6.5M and ending the quarter at 1.4M. Active users saw a slight increase, from 8.4M to 8.2M.

Money Pro: Personal Finance AR had a varied revenue pattern, with amounts like $53 to $100, but ended the quarter on the lower end at $45. Unfortunately, there were no downloads reported for the app during the entire quarter, and active users were minimal, starting at 35 and decreasing to 20.

Spendee - Budget and Expense T showed a declining trend in revenue, from $76 to $36. The app had no downloads recorded for the quarter, and the number of weekly active users decreased from 401K to 285K.

For more in-depth insights and a comprehensive view of the Consumer Finance app market, Sensor Tower's full suite of analytics tools is available to provide detailed performance metrics for these and other apps.